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EX3: Franchise Fatigue or Bad Marketing?

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Let's take a look at the recent release of The Expendables 3 . Now, while some may just write it off as "nobody wanted another movie about a team of action geriatrics", which would adhere to the franchise fatigue theory, there may be more to it than meets the eye. In order for a film sequel to do well or match/increase over its predecessor, the film must offer something fresh and different. The addition of Arnold Schwarzenegger and Bruce Willis (in a meatier roles), Chuck Norris, Jean-Claude Van Damme, Scott Adkins, Liam Hemsworth and Yu Nan to The Expendables 2 didn't add much to the box office performance in the US, so I don't know why Avi Lerner, Stallone and Millennium Films assumed that approach would work in this third outing by adding Harrison Ford, Antonio Banderas, Wesley Snipes, Mel Gibson etc. (which I admit are some big names from the action genre of the last 30 years). These stars are not box office draws anymore. It's cool to see these stars