Jumanji Starting Early
I was again walking around my local shopping mall, Raffles City, and this time they are promoting Jumanji: Welcome to the Jungle , two weeks ahead of its 12th January release date. Columbia Tristar Marketing clearly sees a big hit to start marketing this so early (and why not? It's doing gangbusters in the US). It would not surprise me if it out-grosses Spider-Man: Homecoming 's $116m to become Sony's second biggest hit in the market in the last 12 months (I seriously doubt it tops Resident Evil: The Final Chapter 's $160m). Anyway, so this marketing stand is pretty cool. It has prop plants and other fixtures that I assume are part of the film. The idea is to go into the booth, and your face can appear on the screen atop the body of one of the characters. I went it to test it and got Dwayne Johnson. I took my son in and he got Karen Gillan. To be honest, this experience was lame. Kind of clever, but the result was cheap. I assum...