The Kingsman 2 Tailor Shop Experience
So I was visiting my local shopping mall, Raffles City, and outside I was surprised to see and confused to understand there had been a new building entirely built to promote Kingsman: The Golden Circle . It is a replica of the tailor shop from the film. Fans can walk inside and take photos, and also immerse themselves in a "bullet time" experience I didn't try that. It was guarded at the time I walked by. I think they may have also been able to buy merchandise. I just think this is one of the best examples of going above and beyond with movie marketing that I have seen. Extreme confidence in a film, enough to build a whole new building to promote it! It will be there for about a month. It seems that this is a one-off, and other temporary buildings are not erected in other malls or cities around China, so I feel very lucky to catch it here in Shenzhen. Let's hope this continues with future releases. Kingsman: The Golde...