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Showing posts from October, 2017

The Kingsman 2 Tailor Shop Experience

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So I was visiting my local shopping mall, Raffles City, and outside I was surprised to see and confused to understand there had been a new building entirely built to promote Kingsman: The Golden Circle .  It is a replica of the tailor shop from the film.  Fans can walk inside and take photos, and also immerse themselves in a "bullet time" experience  I didn't try that.  It was guarded at the time I walked by.  I think they may have also been able to buy merchandise.  I just think this is one of the best examples of going above and beyond with movie marketing that I have seen.  Extreme confidence in a film, enough to build a whole new building to promote it!  It will be there for about a month.  It seems that this is a one-off, and other temporary buildings are not erected in other malls or cities around China, so I feel very lucky to catch it here in Shenzhen.  Let's hope this continues with future releases. Kingsman: The Golden Circle only managed to make