Jumanji Starting Early

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I was again walking around my local shopping mall, Raffles City, and this time they are promoting Jumanji: Welcome to the Jungle, two weeks ahead of its 12th January release date.  Columbia Tristar Marketing clearly sees a big hit to start marketing this so early (and why not? It's doing gangbusters in the US).  It would not surprise me if it out-grosses Spider-Man: Homecoming's $116m to become Sony's second biggest hit in the market in the last 12 months (I seriously doubt it tops Resident Evil: The Final Chapter's $160m).

Anyway, so this marketing stand is pretty cool.  It has prop plants and other fixtures that I assume are part of the film.  The idea is to go into the booth, and your face can appear on the screen atop the body of one of the characters.  I went it to test it and got Dwayne Johnson.  I took my son in and he got Karen Gillan.  To be honest, this experience was lame.  Kind of clever, but the result was cheap.  I assume visitors can scan one of the many QR codes and get this image of themselves superimposed onto the characters body on their phone or elsewhere, but I did not delve deeper into it.  The booth is cool for a movie marketing fanatic like myself, but otherwise it registers as a bit of a letdown.  Nobody was really using or interested in the photo booth.  It was all cordoned off apart from the actual photo-taking area.  It might have been better to have concocted a booth where kids get to interact and play with the animals from the film, and the take away could be better too.



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